Argentina’s capital city offers innovative proposals that share their cosmopolitan character with Latin urban spirit, European influence and local ideas.

Buenos Aires concentrates the most varied and interesting proposals for those looking for new trends. You just need to have a look at the streets and stores’ windows of the neighborhood known as Palermo Viejo, recently renamed as Palermo Soho; at decorations at restaurants and hotels; at antique shops in San Telmo; at bookstores that exhibit complete shelves dedicated to design books; at the new headquarters of the Design Metropolitan Center; and even at the appearance of porteños and their houses. Buenos Aires incorporated design as part of its culture to such extent that in 2005 it was declared “Design’s City” by the UNESCO.

The new Argentine design has its origins in the decade of the 90’s, but it was only in the first years of the 21st century that it emerged in all its magnitude. The city’s design is nowadays at an intermediate level between industrial and handcrafted production. With some influence from the most important design centers in the world, designers achieved their own identity incorporating local elements to their models and materials. It is very usual to find clothes or objects combining leather, wood, stones and native fabrics. The target is innovation and the offer is so varied that it goes from little home objects to highly sophisticated clothes or shoes, furniture or even toys. This trend attracts and captives the large stores, gastronomic facilities, hotels and bars. Each one in its business has appealed to these new trends to generate an attractive and differentiating proposal. These new design winds have razed the city.

When it comes to exploring the new Argentine design, Palermo neighborhood –specially the area known as “Soho”- is the inevitable reference. It only takes a walk to discover a lot of stores together offering clothes, furniture and varied objects. They coexist with enchanting author cuisine restaurants that also feature the most varied trends. Chosen in first place by local designers for their own stores, this neighborhood’s fame and power of attraction over both locals and tourists also impelled the most important trademarks to settle down in the area. As a counterpart, bars and squares continue organizing and hosting fairs so that the youngest and unknown independent designers may be able to offer their products as well.

Another excellent place for discovering the new design trends in Buenos Aires is San Telmo. Even though in this neighborhood prevail antiquaries, popular markets and second-hand clothe fairs, it is visibly increasing the number of designers that start their business at the picturesque stores of this neighborhood located in the southern area of the city. In this eclectic atmosphere, exploration is quite venturesome. In order to find designers it is necessary to be very alert. Or, it could just be enough to wander about its narrow and populated little streets waiting to bump into any of the many stores with innovative proposals. 

Para quienes buscan sofisticación y diseño de lujo, un buen sitio para explorar es la coqueta Recoleta, una de las zonas más elegantes de la ciudad, elegida por reconocidos diseñadores locales e internacionales dedicados a la alta costura, la joyería, los cueros y la relojería.

Furthermore, those who envision the design for the future are looking at Barracas neighborhood. In this zone, the Design Metropolitan Center (CDM) has already settled down; it is a governmental institution that focuses on promoting and impelling the designers’ activities, considered culturally and economically important for the city. The CMD offers guided tours at the same time that hosts little stores that offer absolutely novel products at really interesting prices.


IMPORTANT: Every year, Buenos Aires sponsors two special events to meet face-to-face with many of the most remarkable and talented players of the Argentine design: the Pure Design Fair –mostly related to equipment, jewelry, clothes and accessories- and Buenos Aires Fashion Week (BAF Week), the most important event of local fashion. 

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